Проверка конкурента Parrot в Apple Search Ads

Won

The test variant outperformed the control with meaningful evidence.

Lost

The test variant underperformed compared to the control.

Inconclusive

No significant difference was detected between the variant and the control.

Stopped early

The experiment was terminated before reaching a conclusive result.

Invalid

The experiment data is unreliable due to tracking errors, setup issues, or external disruptions.